Sebastian Decoppet of Cavaliers Genève at the Light ‘em Up Lounge
Sebastian Decoppet shares the origin, philosophy, and vision behind Cavalier Genève. He discusses the bold decision to enter the cigar world without industry ties, the emotional and artistic purpose behind his brand, and the challenges of building something unique in a traditional space. This interview reveals how passion, creative expression, and uncompromising values can forge a distinct path — one that speaks to cigar lovers seeking more than just flavor, but story and soul.
What inspired the creation of Cavalier Genève?
The idea began as a leap of faith. Sebastian left behind a corporate career and followed his instincts to Honduras, without any connections in the cigar world. It wasn’t a business plan that brought him to cigars — it was passion. What started with exploration turned into apprenticeship. He immersed himself in the world of tobacco, soaking up the culture and craft behind each leaf. From the beginning, Cavalier was meant to be more than a cigar brand — it was meant to reflect a personal journey and offer something visually and emotionally distinctive to the industry.
Why the gold leaf and unique design?
The signature gold diamond on Cavalier cigars wasn’t a gimmick — it was a statement. Sebastian explains that it represents individuality and intention. It’s a design choice that immediately sets the brand apart, but more importantly, it expresses identity. For him, every cigar should carry emotion, story, and meaning. The gold accent adds a layer of curiosity and elegance that invites conversation. It’s part of a broader vision to make cigars not just objects of enjoyment, but objects of art — designed with purpose and visual presence.
How does creativity guide product development?
Cavalier’s blends are born from intuition and emotional connection. Sebastian doesn’t follow formulas or marketing trends. Each line comes from personal inspiration — moments in life that translate into sensory experience. The brand avoids releasing cigars on a schedule just to stay “relevant.” Instead, each launch is timed by readiness and purpose. This creative integrity extends from the blend to the band to the box. Sebastian sees every detail as a canvas for storytelling, and he treats the craft with both seriousness and artistic freedom.
What were the biggest challenges in starting a cigar company?
Without industry background or legacy connections, the path was uphill from day one. Establishing trust — with suppliers, distributors, and consumers — took time and patience. Sebastian recounts moments where he had to prove not just his seriousness, but his values. Rather than compete with big players, Cavalier carved its own lane. Building the brand required resilience, humility, and the willingness to do things differently. That outsider status ultimately became an asset — allowing for fresh thinking, creative control, and a loyal following that appreciates the brand’s sincerity.
How does Cavalier approach authenticity and community?
Transparency is central to Cavalier’s identity. Sebastian values honest relationships, both inside the factory and with end consumers. The brand fosters community by being approachable, open, and human. He emphasizes that cigars are ultimately about connection — shared moments, rituals, and relationships. Cavalier doesn’t sell lifestyle; it sells real stories and real craftsmanship. That authenticity resonates with people who want more than just a product — they want to feel something. And Cavalier is a reflection of that ethos.
What’s next for Cavalier Genève?
While growth continues, the focus remains on staying grounded. Sebastian is careful not to dilute the brand with too many SKUs or rushed releases. Instead, the future of Cavalier lies in deepening its roots — enhancing quality, expanding in a mindful way, and continuing to surprise without losing soul. Collaborations, limited editions, and storytelling-driven releases will remain core to the strategy. At every stage, the brand remains committed to being thoughtful, original, and emotionally resonant.
Discover Premium Cigars
The values discussed—balance, tradition, and intention—are reflected in the collection available at Light ’em Up Humidor. For those seeking more than just a smoke, this is where craftsmanship lives.
Browse the curated selection of premium cigars
It was with great pleasure and honor that we welcomed Sebastian on the show as our special guest.
If you like our live sessions, please sign up and get personal invitations to our upcoming shows, where we light em up with some of the industry’s greatest.
Light em up,
Reinhard
Sensory expert, cigar passionado, and host of the Light ‘em Up Lounge
