Steve Saka at the Light ‘em Up Lounge

In this insightful conversation, Steve Saka shares hard-earned wisdom from decades in the cigar industry. He discusses the difference between making good cigars and building a successful cigar company, his philosophy around blending and product development, and the importance of authenticity in today’s market. Saka reflects on the industry’s challenges, the influence of cigar media, and his deeply personal approach to quality and consumer connection. The interview offers an honest, unapologetic look into what it takes to stay true to one’s vision in the premium cigar world.